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Gunda or Guru?
Ahmedabad. The academic council of IIM Ahmedabad has decided to include the cult movie Gunda as a case study for its flagship two-year MBA program. The Mithun Chakraborty starrer already enjoys an inexplicably exceptional fan following among engineering and management graduates, but this is the first time an educational institute has formally admitted and accepted it as a part of its curriculum. Gunda will help IIM Ahmedabad students learn various aspects of business management.
“I think Gunda documents one of the best supply chain frameworks that you can find in services sector. The way Lucky Chikna supplies girls to Bulla and Chutiya is unmatched in its planning and execution. Normally we tend to believe that services sector don’t need to worry about supply chain management, but Gunda breaks that myth. It would indeed be very useful to discuss these factors in the class.” Gulshan, a first year student at IIM Ahmedabad said.
Most of the students welcomed the step and hoped that Gunda would help them understand finer nuances of business management in a more practical way. Students suggested that the movie should not be restricted to just one subject and should be made a part of each and every subject in each and every term of the MBA course, better known as PGP on the campus.
“Each time I see Gunda I find a new meaning to it. The story, the dialogues, the scenes, everything about the movie is steeped with pearls of wisdom. Gullu told you about supply chain, but that’s not where learning ends with Gunda. How can we forget the instance when Lucky Chikna rebukes his prostitute for refusing to serve an aged and eccentric customer? I can’t find a better example that demonstrates that customer satisfaction is vital for a successful business.” Shankar, another student said.
Many students also claimed that the ongoing business battle between Ambani brothers can be better understood after watching Gunda.
“Ambani brothers are like Bulla and Lambu Aata – brotherly friends turned foes. You can so well relate the hostility between Bulla and Lambu Aata with that between the Ambani brothers today. There was a politician called Bachchu Bhigona who had triggered the battle between Bulla and Lambu Aata in Gunda, I am dead sure that there is some politician behind the current battle between Ambani brothers as well. Only Gunda can give you such deep insights.” Murli Kalra, another student said.
Students are eagerly awaiting the first class when Gunda would be discussed as a business case. There were rumors that Mithun Chakraborty could visit the IIM Ahmedabad campus to take part in the first case discussion, but institute authorities refused to confirm the news.
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Hats off to kanti shah for making epics like gunda n loha.. its been more than 10 years n i still watch these movies like once in every month.
Sheer piece of art, nothing else !
Long live mithun da, long live kanti shah n rest of the legends of these epics!
It is undoubtedly one of the greatest movies ever made by anyone, anywhere…..
I have seen this movie …..???? times (yaad nahin aa raha) and enjoy every time i see it.
The dialogues are mind-blowing and the situations are very natural….
Its has gained the same cult status in India as that of Pulp-fiction, trainspotting and clockwork orange in hollywood.
This just brought tears to my eyes. I never realized that the movie I have loved so much would be used for an IIM course material.
I am in USA these days, and you will not believe what my “phoren” friends feel and say after I have them watch this movie everytime I throw a party at home. In fact, my friend circle has more than quadrupled because of this movie.
I truly believe that this is one of those movies that happens once in the movie industry life, irrespective of country, language or culture. The emotions displayed in the movie are felt even by the deaf.
infact the EPIC (as rightly mentioned by Bond… ????? Bond) is goin to be added as a chapter in secondary school books (Literature) & in all languages…any suggestion for the chapter name? & it’s rhymes will be gathered in tht chapter as a special section….gunde log ab khush? a tribute to the EPIC
my interest in bollywood movies had faded long ago…thanks to the aweeeeesome breathtaking movie GUNDA…it has rekindled a new urge for watching some more sensational bollywood stuff( mithunda is a must in them
)
Hey! this isnt fair, we want this case study at IIM C too. In fact, we’ll get Mithun Da as well. He’s in the neighborhood a lot, to visit Sourav da in behala
A case study on Gunda is waayyyy better than the dumb one we had on DDLJ for sure
I am so happy,that I am crying…This makes my resolve to get into the IIMs much stronger…Now it’s IIM A or Bust for me!
I earlier wanted to go to business school to get an MBA to advance my career…but now after reading your illuminating article I think I can get all the business knowledge I need by watching classic MithunDa films like Gunda, Hitler, Bengal Tiger, Aag hi Aag, etc. etc. etc….
this might very well be true one day…
[...] and by the way, you can read this funny piece about Gunda as a Case Study at IIM-A. Faking News [...]