Mumbai. After spending an estimated 300 crore rupees on rebranding exercises, Bharti Airtel has finally managed to convince 53-year-old Ramesh Sawant that a change in logo was indeed needed for the company to “reinvent itself”.
This is the first recorded case of Airtel convincing a consumer about the effectiveness of its logo change, which took place around three weeks ago and is supposed to give the company a more “youthful” and “international” appeal.
“It makes perfect sense to me,” Ramesh Sawant declared in a press conference called by Airtel to reinforce its new brand identity, “When I was a kid, I used to write ‘a’ in the same manner as the new logo does; no doubt it’s more youthful.”
Sunil Bharti Mittal feeling young after the new logo was launched in New Delhi earlier
Ramesh, who wore an Airtel t-shirt sporting the new logo, also justified writing the brand name in lower case as being a sign of youthfulness, because the new generation hardly followed proper punctuation or capitalization in grammar. In fact, he suggested ‘Airtel’ to be written in SMS language as ‘artl’ to convey uber-youthfulness.
“Yes, a lower case logo also represents humility,” Ramesh agreed and nodded as Airtel CEO Sanjay Kapoor interjected at that point with the official explanation for the lower case letters in the “new and improved” logo.
“Guddu,” was the response of Ramesh when asked what name he would like to give to the new symbol of Airtel after which the press conference was called off.
Ramesh Sawant is the first person not connected with Bharti Airtel who has publicly praised the new logo, which has often been described as a result of one-night stand between Vodafone and Videocon logos by many.
Before Ramesh, a person called Sanjeev Kullar too had praised Bharti Airtel for the new logo, but investigations into his claims later revealed that he was a crockery shop owner and had won contract for manufacturing mugs and saucers with the new logo imprinted on it to be given as corporate gifts by the company.
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Hey guys i descovered the new airtel logo is inspiration from this image http://www.andreaharner.com/archives/SimonCauley3.jpg plz cut at starting point, invert it and paint in red
LOL!
hehehe
LOL !!
Ossum. and “hair tel” gets my vote for the new name.
interesting but i suggest for “hairy tail”
I shared this with my dog, it is too happy to know that its tail is symbol of a big company. It is died of heart attack when i said that they put 3bn on it.
a result of one-night stand between Vodafone and Videocon logos
wear T-shirts with new airtel logo and win 1 lakh rs
“…result of one-night stand between Vodafone and Videocon logos by many.”
Now thats CLASSIC
i entered deir name game… i called it ‘dog poopus interuptus’,
there is no use, they are screening before displaying.
Dear airtel customers those who don’t like our new logo plz register your mobile nos with airtel and we will be giving you surprise gifts in your next bills…
the new logo is actually good. I will change my service provider to AirTel in number portability is approved.
“which has often been described as a result of one-night stand between Vodafone and Videocon logos by many.”
[...] a reader of Faking News pointed out the possible “inspiration” behind Airtel’s new logo, our investigative journalism team decided to dig further into the [...]
awesome
as always.. These guys totally screwed up the brand….
even “”GAP” took back the revamping exercise after negative response.
i heard that the logo for airtel is designed by the same person who did it for Vodafone when CEO of AIRTEL give a deadline to complete the logo and whatever the designer designed always turned out to be the same logo of vodafone .at last when the CEO of airtel want to see the logo for his company designer.s child played a mischief by uurinating on vodafones logo and the designer took a cloth to clean it and as a result portion of vodafone get wiped out by his act . and on seeing the logo CEO of Airtel became very happy and he asked about the reason why it smell ” urine” and the designer replied that it is A new Italian design where you can experience it in many ways for vodafone he could create only a “VISUAL” attractive logo but here he created something extra ordinary a logo which can smell and can be experienced in many ways. just like 4g
and that is the story behind the creation of new airtel logo