Wednesday, 19th February, 2020


Bollywood actresses come together to fight smelly armpits

20, Nov 2009 By Pagal Patrakar

Mumbai. Nearly a week after extending their support to ‘Shave India Movement’, Bollywood actresses Minissha Lamba, Neha Dhupia and Mugdha Godse have come together again to support ‘Spray India Movement’ under the aegis of ‘Women Against Stinking Armpits’ (W.A.S.A). These women aim to mobilize like thinking women across India to pressurize men into using deodorant sprays of a particular brand (Old Spice) to help India smell better.

Proctor & Gamble, which owns the Old Spice brand, has decided to support this movement as part of their corporate social responsibility activities, and have announced 8.273% huge reduction in the prices of Old Spice deodorant sprays. The company believes that post this price cut, men can no longer come up with excuses of rising inflation for their smelly armpits.

These actresses hope that they can push men into smelling better
These actresses hope that they can push men into smelling better

“We are very grateful to P&G. Without their support this movement might have lost its way and steam. Women across the country will no longer put up with lazy, unhygienic and unclean behavior and lifestyle of men. I hope more and more companies like P&G realize their corporate social responsibilities, and they can always bank upon us to support their noble causes.” Neha Dhupia said.

The message that W.A.S.A intends to spread to men through ‘Spray India Movement’ across the country is three-fold:

  1. Till men don’t spray, women will not co-operate with them.
  2. Now that Old Spice is available at reduced price, there are no more excuses to not be spraying.
  3. If men don’t spray, they shouldn’t expect women to groom themselves either.

Actress Minissha Lamba gave the much needed rhetorical push to the movement by terming the armpits of unclean men as being Acid Factory. She claimed that she would never care for a man who didn’t care to spray Old Spice deodorant. Mugdha Godse nodded her head vigorously as Minissha spoke, extending her unconditional support to the movement. The three actresses then posed for photographs.

Sonali Dhawan, Associate Director, P&G Beauty & Grooming, P&G India justified the company’s support of the movement, “Our company had conducted a market survey last year and we found out that men were simply not buying enough grooming products, despite many brands, especially our rival’s, claiming that women would start running towards them if they used the products. We decided to reverse the message i.e. women would start running away from you if you didn’t use the products. That’s how W.A.S.A was born. We’d do our best to support this movement and make India aromatic.”

W.A.S.A would soon be launching a series of campaigns, all supported by P&G, to propagate the message that women hate smelly men.