Wednesday, 22nd January, 2020


E-commerce sales fall because of increased workload in IT companies

27, Jul 2014 By viveks

Bangalore. All the major E-Commerce firms have reported to have registered decreased sale in past one month owing to decrease in purchases made during office hours.

One of the leading e-commerce firm said that 90% of their purchases occurred during office hours and this could be attributed to the lack of work.

A leading economist speaking on the issue said that with economic activity picking up, employees across the country are burdened with some boring work, and hence they would have less time available for engaging in constructive activities like e-shopping.

e-commerce in action
A scene no longer visible in offices

Pappu Shopper, one of the star customers of all e-commerce sites, when contacted by Faking News, said that earlier he used to purchase 5 items on daily basis while he was on bench of a large Indian IT firm, but with him now being staffed on a project, he hardly gets time to browse through products and make purchases.

“Suddenly I realized that I too can save money at the end of month!” Pappu said.

Acche din is turning out to be a bad thing for us,” CEO of an e-commerce company told Faking News, “The valuation of our companies would suffer seriously if positive sentiments continues and business activity in the IT industry picks up.”

The CEO claimed that their entire business model is based over the fact that there are idle people sitting in offices with internet connections and credit cards.

Not only this, operations planning of e-commerce firms too resides on idle employee mine, existing within Indian IT firms.

One of the supply chain planner, on condition of anonymity, admitted that they had planned their distribution centers just next to IT parks and other service industry areas like SEZs, and not by any complex modeling which MBA graduates across the world are made to believe in.

To tackle this problem, a few of the e-commerce firms have adopted different strategy, calling it strategy of self-sufficiency.

Under this strategy, they take money from investors and use that money to hire people whom they provide with internet connection and credit cards, but given them no work. The employees end up exhausting their salaries on purchases from their employers thus the model self-sustains.

To investigate this further, Faking News undercover reporter appeared for an interview with such a firm. He was tested for how quickly he can scan through the catalog at an e-commerce site and how many purchases he can make in 15 minutes.