Mumbai. Movie making in India has come off age with diverse directors finally painting the silver screen with the colors they want to. Realistic movie makers are finding an audience. But then there are also cases where realistic movies don’t find any takers. In tier 2 and tier 3 cities movie watching is still considered a family experience or let’s say a ‘leave your brains at home ‘ experience.
Even in the multiplexes in major cities, there are people who spend time on refreshments and other things while watching an intellectual movie.
This is a major reason for revenue for the popcorn outlets inside movie halls. The logic is simple. More serious and realistic the movie, more difficult it is for the audience to watch it at a stretch. We see so many people rushing to the popcorn outlets or buying popcorn from the man selling it inside the auditorium when they are in the middle of a realistic movie watching.
The popcorn industry is indebted to the likes of Anurag Kashyap, Dibakar Banerjee, Vishal Bhardwaj, and many more. And that is the reason the head of popcorn distribution in India, Mr. Shwetank Srivastava has decided that they will share the revenues with realistic movie makers. This is a win-win situation as the movie makers will also have an alternate source of revenue as their movies don’t earn as much as compared to the masala entertainers.