New Delhi. The government on Wednesday banned the production, import, and sale of e-cigarettes and similar products, citing health risk to people, especially youth. An ordinance will be brought in to make it an offence, entailing jail term of up to three years as well as fine.
But the major problem for the government is that they are not able to find any users for the product. There may be some users but it is difficult to catch hold of people who are smoking these in the comfort of their homes. The ban looks like it will be difficult for the government to come up with numbers justifying the ban.
And that is the reason that Nirmala Sitharaman has ordered her team to first implement the free distribution of e-cigarettes and then impose the ban. Distribution of free cigarettes means many will start smoking as anything that is free in India will definitely succeed. And once the government starts the imposing of ban, it will then easily find out who is smoking these e-cigarettes. It’s a nice technique and even the counterparts in the US are appreciating the same.
A successful ban is required for true impact of the ban and free distribution, in turn, is required for the successful ban.