Monday, 6th April, 2020


Startup enthusiast drops Startup idea after not finding any investor in elevator for last 10 years to present his elevator pitch

12, Dec 2019 By Santosh Pradhan

Mumbai. Many weird things happen when things are taken in literal sense. A Mumbai college dropout had to drop his Startup idea after not finding any investor inside elevators to present his elevator pitch to.


Shwetank Malik, an IIT Mumbai dropout had a nice startup plan but he thought that no Startup can be established without presenting an elevator pitch to the investors. Shwetank roamed around the whole city and in all the major business hubs to find investors inside the elevators, but all in vain.

An elevator pitch is basically a 15- to 30-second sound bite that explains to people who you are, what you do and what kind of position you’re seeking. The idea is that you can deliver your pitch to someone in the amount of time it will take an elevator to get you both where you’re going. Shwetank had learned in his Entrepreneurship management class about the importance of an elevator pitch. .

And spent a lot of time in making the pith. What he did not realize is that there are other means of getting investment for your business and elevator pitch is not the compulsory condition. But we do request the government to make a provision where every investor needs to spend a minimum amount of time in a month inside elevators.