Pune. On its inaugural day today, a Pune based FM radio channel, Radio Revolution, took the city by storm when it played back to back songs for 15 minutes. While the employees of the city’s IT companies, who travel each day by their office cabs, welcomed the move by the channel and vowed to provide all the support it needs, Pune owners of the radio stations (POTRS) threatened to take action against the channel for violating Radio Neutrality.
When we asked Mahesh Garg, an employee of one of City’s renowned IT company, he said, “As usual, I took the office cab today and stuffed my earphones to avoid the irritating radio. At first, I thought people were happy because it’s a Friday, but soon I realized the sensation- the FM channel is not playing any advert for 15 minutes! Can you believe it?! Whole 15 minutes! And the RJs didn’t speak an English-accented Marathi; they in fact spoke in the same language, instead of using 3 languages in one sentence. It is phenomenal. We all are planning to listen to Radio Revolution for the whole day to show our support. We’ll also take the complaint back, which we had submitted to the HR department to remove FM receivers from office cabs.”
Similar euphoria was seen among the cab drivers too. “They (the employees) shout at us to turn off the radio. Today they told us to even make it louder. I’m going to install two more woofers,” said Gangaram Dhotre, popularly known as Dada.
Among all the hysteria about Radio Revolution, Mr. Bhagwan Jain, president of POTRS told us that the association is going to submit a memorandum to the central I&B minister. “This is a violation of Radio Neutrality. They must broadcast at least 10 ads in 15 minutes, and speak 3 languages- Marathi, Hindi, and English- all in the same sentence. They must keep these standards. If they continue this practice, we’ll start a massive protest against this channel. We’ve already started an online petition in change.org to ban this channel. Once we have enough signatures, we’ll submit the same to the central minister of I&M. This is no joke. Nobody can just come and steal our business.”
Radio Revolution have not yet provided any official statement. Going by their punchline- entertainment unlimited- this whole issue is sure to provide some good entertainment in the coming days.