Desperate times call for desperate measures. And the test of a true champion comes in moments where they have their back to the wall. With all eyes on the release of the special episode of ALTBalaji’s Gandii Baat titled Meetha Meetha Pyaara Pyaara, viewers faced sheer disappointment as the app crashed within an hour of the show’s release. No prizes for guessing that the unprecedented traffic from ALTBalaji’s loyal viewers and fans of Gandii Baat in particular, who number in tens of millions, was so high that the app couldn’t handle the heavy load on its servers and crashed temporarily!
But knowing how passionate their audiences are, ALTBalaji’s contingency plan proved to be no less than a masterstroke. With the email ids of the subscribers in hand, they immediately dished out personal emails with the episode attached.
Speaking about the quick response to the emergency, ALTBalaji spokesperson commented, “The replies to our social media accounts were simply blowing up. We had to do something and do it immediately. Such things are absolutely expected when Gandii Baat is involved and our IT team had a solution to address this issue while working to rectify the crash. Even our chai-wala at the office was complaining about the app crashing. His tea is so good and we all depend on his masala chai for the energy to roll up our sleeves and get things done! How could we let him down? If you are grateful to the loyal viewers for watching our shows, then we should enable them to watch the show, whatever it takes.”
The news came as a surprise to a lot of people. One of them being Bhasskar Tripathi, a third-year B.Com student from Chatna College. “Having got 4 ATKTS in my recent exams, the college was going to email me my marks sheet. I just didn’t want to open my inbox today. At such a time, to see an email with your favorite show is attached is absolutely priceless. Thank you, ALTBalaji for coming to my rescue. It has given me the strength to face all challenges now, my exam marks included.”
Always looking at the bright side, ALTBalaji ensures that there’s always some Acchi Baat for people to take away and make them feel special.