Jaipur. Two things are common to every period film made in Bollywood. First, they are lengthy, second, their posters are burnt. The same thing happened with Panipat. But a Startup actually earned in millions by selling posters to burn and this seems to be a new industry taking shape which might generate a lot of employment.
Rajasthan Chief Minister Ashok Gehlot today asked the Censor Board to take note of claims that Ashutosh Gowariker’s Panipat wrongly portrayed Maharaja Surajmal. Protestors were seen burning the posters and posters were being brought from different states. But in 15 minutes all the posters were burnt and suddenly the protestors had nothing to do.
Sanil Jain, a Rajasthan based entrepreneur who is quick to seize such opportunities assembled a team and started printing official posters of the movie. He printed around 10k posters and sold it to the protestors. In no time, Sanil’s startup was raking in millions and even the Rajasthan CM called him and awarded him for generating such huge levels of employment. Protestors have always shown anger for a limited period of time and there is no harm in supplying them posters. It makes the task of the producer also a bit easy, as before they were asked to print extra posters to distribute among the protestors for burning.
Panipat is likely to gain with this negative publicity and will generate decent revenue, even though it has Arjun Kapoor as part of the cast.