On Wednesday, the trailer of ‘Sanju’ – a biopic on Sanjay Dutt, directed by Raju Hirani – was released. Sanjay Dutt’s role in the film is being played by Ranbir Kapoor and the three-minute long trailer chronicles the life of Sanjay Dutt as a drug addict, but not as a terrorist. The trailer is majorly about Sanjay Dutt’s struggle and is aimed at generating sympathy towards him. The trailer has certainly helped Sanjay Dutt in coming out of his villain image, seeing which the Congress has approached Raju Hirani for an image makeover of Rahul Gandhi before the 2019 Lok Sabha elections.
After being disappointed by Japanese PR company Dentsu, America based Cambridge Analytica and Indian political strategist Prashant Kishore, Sonia Gandhi is now apparantly taking help of Raju Hirani to improve the image of her son Rahul Gandhi. Sources say that senior congress leader Mani Shankar Aiyyar has approached Raju Hirani with a script that tells about Rahul Gandhi’s struggles. The movie is likely to be named as “a never ageing youth”.
Movies always make a greater impact on their audience than any other media. This is not the first time when a movie has been used to change the image of a convicted person by portraying a completely different image of him. The Shahrukh Khan starrer ‘Raees’ was also based on the life of underworld figure Abdul Latif.
If sources are to be believed, the Congress has offered Rahu Hirani ₹500 crores for the movie but Raju Hirani has declined the proposal saying that he will have to invest an even bigger amount to re-establish his own image after that.