Sunday, 23rd February, 2020


Highway dhabawala expands business, adds engineering college to his dhaba

13, Aug 2014 By Appurv Gupta

Ghaziabad. In a rather unusual diversification of a business, a dhabawala (roadside restaurant owner) operating at Delhi-Haridwar Highway has decided build an engineering college on the land he owns.

“It’s an allied business and the integration is both forward and backward,” Ramlal Sharma, the dhaba owner claims, “The engineering college will help run the dhaba will the dhaba will help engineering students get some academic lessons.”

With more IITs coming up, Ramlal believes that the demand for engineering colleges will surpass the supply of IITs, and he will find enough students to fill his college and dhaba.

Sharma Dhaba
Very soon it will become Sharma Institute of Technology (SHIT)

Sources tell Faking News that earlier Ramlal used to act as admission agent for local engineering colleges. Later he realized that it would make more sense if he ran a college himself.

“There is a malicious nexus between Engineering colleges and Dhabas on Delhi-Haridwar road. When parents fail to locate college campuses, they walk into a dhaba to relax, where the dhabawala pitches for some other college,” claimed Appurv Gupta, an expert on this topic.

Appurv has done a research on this topic, and he claims that many engineering colleges even promote dhabas by having addresses such as “DeviDas Institute of Technology, near Jain Shikanji of Muradnagar, Delhi Haridwar Highway”.

But Ramlal rejects such allegations.

“I myself have done Civil Engineering before I started this dhaba,” he claims, “Students from my engineering colleges would be more skilled and employable than those passing out from other colleges.”

In the proposed engineering college, the dhaba will not only act as a mess, but it will also offer internships to students who may not get a good summer placement.

“An engineering student can learn a lot while working for a roadside dhaba,” Ramlal, also the first Dean of the upcoming engineering college said, “They will learn to cook things other than Maggi, which will help them whenever they get their first job.”

“We sell the same boiled potato to different customers by calling it by different names. Students can similarly learn to create variants of their CVs, and later project reports,” he further explained.

“Since it’s on highway, the dhaba works in the night shift too. This will help those engineers who land up in call centers after graduating,” Ramlal went on to add.

Ramlal is confident that his engineering college will get approval from the UGC, because it will have better infrastructure and placement support than many other engineering colleges.

“Also, we are planning to award an honorary degree to HRD Minister Smriti Irani as soon as the college is launched. This will help us get some free press and hopefully UGC will take us kindly,” Ramlal disclosed his business plan.