Intolerance is indeed rising in India. No we do not mean religious intolerance but intolerance at work. People are being fired for all petty reasons. It was just last week when an RJ was fired from a famous radio station simply because he played two songs without break.
Kashish Bhardwaj Aka RJ Kash lost his job in Radio Mirchi after he played 2 songs consecutively without any Ad break. He was fired immediately after the incident that took place last Wednesday.
We talked to his boss and also Radio Mirchi Delhi’s manager Mr Gautam Chabra. Mr Chabra said, “Kash was a hardworking boy, but some rules are not meant to be broken. Advertisements are what we live for and no RJ can play two songs consecutively without break. We just can’t let our audience enjoy the songs one after the other, unless of course it’s midnight or a 4 AM FM show. This is the golden rule of all radio channels. Kash broke it and hence faced the consequences.”
We also talked to the victim Kashish who is now looking for other opportunities. Kash said, “I have been working in the Radio industry for 7 years. This is the first time when I got fired from a radio channel. These people are obsessed with advertisements. I understand their norms and rules but I was helpless as the song before the ad break was ‘Selfie of Dhinchak Pooja’. The song was so torturing that I closed my ears and didn’t notice when it ended and the new song began. They should reconsider my case or fire the person who put that song of Dhinchak Pooja in the playlist.”
This is not the first time such an incident has taken place regarding Radio advertisements. 5 years ago, an RJ was awarded promotion when he played an advertisement in between a song. Later he went on to become the CEO of that Radio channel.
In the dying culture of Radio (thanks to MP3 players and other song applications) a listener just wants to listen to songs with less ad breaks while driving. But Radio channels can’t even do that job perfectly. And when someone tries to break the shackles he is removed for that act. As they say you either die a hero or live long enough to see yourself become the villain.