New Delhi. As elections enter their last phase, TV channels are desperately on the lookout for fresh talent who can hurl insults at all and sundry at a rate of at least 25 IPD (Insults Per Day).
“During election rallies and debates, people have got used to a heavy dose of abuses, allegations, and counter-allegations passing as news in last six months,” said Rajdeep Sardesai.
“If we are unable to locate fresh talent to match up with India’s top politicians what will happen to the TRPs?” he asked in a worried tone.
Known to be ahead when it comes to TRPs, Times Now has started a pan India talent hunt on the lines of ‘India’s Got Talent’. The judges have been briefed to look for talent having an ability to use innovative insults and abuses having a tinge of humour with contemptuous facial expression, appealing to all demographics in a manner that they can be denied later as having been misinterpreted.
“This is different from Roadies style abuses, and there is a definite market for it,” a media researcher explained why TV news channels were looking for fresh talents.
In the meantime, impressed by the success of news channels’ election coverage on the back of ‘street fight like debates’, Colors TV is planning a new series called “Barbola Boss” (Loudmouthed Boss) on the lines of Big Boss.
Sources tell Faking News that producers are trying to rope in some big names who are confident of themselves of losing the elections. Sanjay Jha, Meenakshi Lekhi, Rahul Mehra, Piyush Goyal and Abhishek Singhvi have confirmed participation. Many of them will be jobless after the elections, anyway.
Encouraged by the development, media managers of various IPL teams too are encouraging their players to resort to such tactics not only on field but off it also to gain maximum mileage for their teams.
“If political candidates can get votes and media attention by calling their rivals neech, kassai, napunsak, kutta, etc. then why our teams cannot bring in the crowds to the stadia and in front of TV with such actions?” argued an official of BCCI hoping to reverse the dwindling IPL fortunes.
A study instituted by the election commission (EC), in the meantime, has revealed that by next elections in 2019, 50% of the candidates will start using maa-behan obscenities and 20% of the candidates will physically assault their rivals, as public, by then, will become immune to lightweight insults like donkey (gadha) and Dangababu .
“Petty abuses will lose their vote catching ability by 2019 as Indian society progresses at a CAGR of 28% in the use of ever better innovative insults,” the study concluded.