Monday, 6th April, 2020


“Aman Ki Asha” between Congress and BJP proposed

26, Jan 2013 By Pagal Patrakar

New Delhi. After Home Minister Sushil Kumar Shinde accused BJP of running terror camps in cahoots with RSS – a remark that was backed by many Congress leaders such as Digvijay Singh and Mani Shankar Aiyar –many media organizations have been thinking of launching a “peace campaign” between Congress and BJP on lines of “Aman Ki Asha” between India and Pakistan.

“Brokering peace between India and Pakistan is a passé now,” a senior marketing manager at one of India’s leading newspapers told Faking News, “In fact, there is no room to do anything innovative as there are hardly any problems to be solved, except Kashmir that no one, except Hafiz Saeed, wants to talk about.”

“Pakistani artists get visa more easily than Indians can get their passports renewed. Cricket matches between the two nations are back. Indian and Pakistani people interact freely on Twitter and Facebook. It’s all so good! Frankly a peace campaign is not needed!” the manager explained.

Congress & BJP
The proposed logo of the campaign

The manager claimed that a potential peace campaign between Congress and BJP was a better “business idea” than a peace campaign between India and Pakistan.

“The ‘Foreign Hand’, which de-facto meant ‘Pakistani Hand’, has been replaced by ‘RSS Hand’ for some years now – I guess for as many years ever since Google search volumes for ‘Digvijay Singh’ went up – and it means that the new enemy is BJP/RSS and not Pakistan,” the manager further explained.

Many other marketing managers and advertising professionals agreed that a peace campaign between Congress and BJP was really a good idea.

“We are already working on a few ideas to be implemented as part of this campaign,” revealed a copywriter with an advertising firm.

Sources inform that advertising and event management firms were already drawing parallels between India-Pakistan peace campaigns and a theoretical Congress-BJP one, and trying to come up with fresh ideas.

Unconfirmed reports suggest that both the parties were told to come up with a list of in-house artists who could represent either sides at events, but the parties could come up with names of a few journalists only, who are not considered as “artists” by general public.

As a result, professionals are trying to come up with new ideas that they could suggest to both the parties.

“Cross-cultural exchanges are perhaps meaningless,” an event manager opined, “Both parties have almost the same culture and there won’t be much fun. Unless of course they throw seminar chairs at each other, which will make wonderful TV event!”

“We don’t need people-to-people contact initiatives as well because Congress and BJP supporters are not geographically separated as India and Pakistan,” he tried to find new ideas, “Guess we can make their corrupt leaders, separated geographically by being locked up in different jails, meet each other. That could be a good starting point.”

(originally written for and published in English daily DNA)