Saturday, 11th April, 2020


Narendra Modi to charge APCO for promoting them in India

01, Jul 2013 By Sandeep Kadian

Gandhinagar. Gujarat Chief Minister Mr. Narendra Modi has issued a notice to Public Relations firm APCO Worldwide to pay him for promoting them in India since 2009.

The amount Modi is seeking remains undisclosed for the moment, but the notice has been sent directly to APCO’s head office in Washington DC.

This is the second surprising development in two days concerning APCO. Earlier on Sunday, APCO Worldwide had strongly denied that it works for Modi, a long held belief in India. As per APCO, they had a contract only with the state government to promote the Vibrant Gujarat summit and not with Mr. Narendra Modi.

Narendra Modi
Modi thinking if he could have sent APCO a bill for bigger amount

Speaking to the media, Mr. Modi’s personal aide said, “For the last few years, every positive news about Shri Narendra Modi has been attributed to APCO, even though they weren’t working for him as admitted by them. Through all this, APCO gained a lot of free publicity in India as the miracle company which can turn a common man into a PM candidate. Shouldn’t we charge them for all this publicity?”

“Mr. Modi got no credit for all his achievements from Indians as all his achievements were labeled a plant by APCO, now at least he should get some money for the same. For this amount of publicity, If APCO had hired someone like MS Dhoni, it would have cost them nearly a hundred crores plus the position of Vice-President, at least Modi ji is not aiming for the VP post!” he went on to add.

APCO has declined to comment on this issue. A press release by APCO said that the issue is under consideration as they contemplate whether to pay Modi or not.

An industry expert speaking to Faking News said, “I think APCO should pay up whatever Modi is asking and move on. Every politician in India knows them by now thanks to Mr. Modi. Election season is coming and God knows that we have more than a handful of politicians in need of an image makeover. Rahul Gandhi alone will run through 6-7 images in the run up to the elections. They shouldn’t risk bad PR at this stage when such a huge market is at stake.”

While APCO may pay op, sources confirm that leading news channels and websites in India are concerned that they could be the next target.

“Narendra Modi may ask them to pay a part of their revenues as he’s been getting TRPs and traffic for them, as admitted by one of them recently,” an expert explained the fears of media organizations.

(inspired from this news report on FN 2.0)