Social media erupted with criticisms over bollywood actor Ajay Devgn’s latest endorsement of a dental hygiene product. The actor was recently spotted in a TV commercial of a popular mouthwash brand asking viewers to use the product regularly for fresh breath.
The move seems to have backfired with fans of the actor flooding social media with memes and comments to express their displeasure. Kanpur resident Vineet Sharma, an engineering student. was devastated. “I gave up brushing teeth so that my zubaan stays kesari. And now he asks us to use a mouthwash. This is just not done. Ata majhi satakli,” he said sounding livid.
Brand strategist Titish Nundy spoke to our reporter and said, “The outrage makes sense. Ajay Devgn and dental hygiene are poles apart. I think that most people associate Ajay with gutkha/pan masala brands. Almost every second ad on TV these days is about Vimal. And with such a strong association some loyal fans are bound to get outraged.”
Many are calling for a boycott of the actor similar to what Aamir Khan had to face after his allegedly anti-national comments.
The actor was unavailable for comments but sources close to the actor say that the actor might just pull himself out of the endorsement deal to respect the feelings of his fans and gutkha eaters.