Tuesday, 31st March, 2020


Standard format for political posters

28, Jun 2013 By notthatmp

In a move to remove confusion while designing posters and banners for any political event e.g. rally, thanksgiving (hardik dhanyavad), remembrance (shat shat naman) or just-like-that, the two biggest political parties of India have agreed to adopt a Unified Poster Code (UPC). These design standards will be adhered to by the various national, state and district level organizations of these political parties.

Political leaders often suffer heartburn after finding their faces in smaller-than-expected sizes or even missing from the posters and billboards put up during political events. This leads to weakening of the organizational fabric and, in some extreme cases, defection to the Aam Aadmi Party.

As illustrated below, the entire poster, banner or newspaper ad area shall be apportioned into Fixed and Variable levels. The relative sizes of each level have been standardized and shall not be changed under any circumstance.

Political poster
Design of our democracy

The usage of India’s national colors has also been specified as follows:

  1. Saffron (Eternal Sunset): to be used for departed souls, who are benevolently blessing every shenanigan of the party.
  2. White (Cleanliness): to be used for the current Teflon-coated Dynasty and senior most party leadership.
  3. Green (Greenhorns): to be used for the honhaar virbaan (emerging youth leadership) of the party. The foot soldiers, the crowd organizers, who also happen to pay for the billboards and ads. Specific instructions have been given not to address them as ‘Investors’.

The UPC has even gone to the extent of exactly specifying the facial directions of various leaders and the direction of supplicants’ hands folded in prayer lest the blessings miss them by.

The Unified Poster Code shall come into force before the upcoming 2014 General Elections.