Restaurants in Mumbai stay closed for 2 hours as Instagram goes down

20, Apr 2018 By Santosh Pradhan

Young people around the world are highly addicted to Instagram and in India, the number is rising like anything. While the photo-based platform got points for self-expression and self-identity, it was also associated with high levels of anxiety, depression, bullying, and FOMO, or the “fear of missing out.” People take great pleasure in posting pics on Instagram and actually forget the main purpose of the activity they have come to do at a place, e.g eating food. Restaurants in Metros like Mumbai are flooded by so-called food bloggers, who order the most exotic food, take pics and go out of the restaurant without having even a single bite.


Shwetank Srivastava is one such Instagram addict, who visits exotic restaurants, food outlets, street food corners and different cities for the love of food pics. He tries to take pictures from all possible angles, sometimes even bothering the customers sitting on a different table. He usually spends 30-40 mins to click good pictures of his food and then goes out after paying the bill. The good thing for the restaurants is that they can serve the same platter to some other customer as Shwetank doesn’t even bother touching the food.

This is just one story out of many thousands in Mumbai. Restaurants are so happy with the Instagram customers that they have started offering them discounts. Yesterday though was a bad day for business as Instagram went down for 2 hours and it was no point for the restaurant owners to keep their outlets open as they knew 90 % of their customers are Instagram users and they come for food pics. Regular customers have stopped going to restaurants as frequently as they used to go in the past. Even Instagram has started asking for royalty from the restaurant for every customer they get.