Tuesday, 31st March, 2020


Successful social media campaign helps a lame joke get 50 re-tweets and Facebook likes

23, Dec 2015 By Pagal Patrakar

New Delhi. Social media has helped many in need. From people requiring a particular group of blood to someone needing funds to follow his passion to people searching for the one open cigarette shop at midnight, there have been many occasions when successful social media campaigns have helped people.

This uber helpful facet of social media came to fore yet again earlier today when an outright lame and pathetic joke by a 20-year-old Twitter user Mihir Dabas achieved 50 re-tweets and 73 Facebook likes when reports last came in.

“Q: Why did the chicken not cross the road? Ans: Because its legs were tandoori” – this was the alleged joke that would have normally been either ignored or earned a few abuses to Mihir if it were cracked in any engineering college, but the final year electronics engineering student could get re-tweets and even Facebook likes thanks to an intense campaign launched by Mihir.

Social Media
The support system

“Many of my friends who had joined twitter were getting RTs, I badly needed them too. It was getting embarrassing to face my friends in college.” Mihir recalled the crisis that led him to launching the campaign, “I was dejected and losing hope. I had heard about agencies that RT your tweets after charging a professional fee, but I being a common man didn’t have that luxury.”

Determined to match his friend’s social media clout, Mihir launched his campaign when he sent a DM (direct message) to one of the Twitter celebs, whom he could get to follow his account after praising his 30 consecutive tweets.

“I am really big fan and would be grateful if you could RT this tweet,” Mihir pleaded in the DM as he launched the campaign. Soon, within 45 minutes, his tweet was re-tweeted by the celeb and could garner 3 RTs. The campaign started showing signs of success. The first 3 RTs really motivated Mihir and then he kept replugging that alleged joke by repeatedly replying below the tweet. When reports last came in, he had replied “#Re” 41 times to his own tweet.

Similar strategy got him 73 likes on Facebook though, although sources say that 13 of those likes are by fake profiles of girls being run by Mhir.

Nonetheless Mihir’s confidence is sky high after this stupendous success and he has added “Influencer” to his twitter bio. He is now awaiting contact from digital media agencies for paid promotions.