Monday, 24th February, 2020


Man’s Bullet motorcycle taken back for not visiting Ladakh within 6 months of purchase

09, Nov 2014 By Sandeep Kadian

New Delhi. Motorcycle manufacturing company Royal Enfield has shocked one of its customers when they confiscated his Bullet motorcycle after he failed to visit Ladakh even after 6 months of purchase.

Rajat Sharma from Dwarka in Delhi had bought a new Bullet motorcycle in May this year, but it was forcibly taken back from him by Royal Enfield after he was found not following the unwritten clauses of the user manual.

Bullet bike and Ladakh
Bullet bike trip to Leh-Ladakh region could soon be made compulsory by constitutional amendment

Speaking to Faking News, a bewildered Rajat said, “This is crazy. I got a call from their customer service department who asked me how my Ladakh experience was. When I told them that I haven’t been there yet, they arrived and took back the bike!”

“I tried telling them that I work as an IT engineer and we don’t get enough days off to plan a road trip to Ladakh, but they didn’t listen. They returned the amount I had paid for the bike and took it away with them,” Rajat recounted as he broke down in tears.

When we contacted Royal Enfield for their side of the story, they strongly defended their decision and claimed that Rajat has hurt their brand image by traveling only between Delhi and Gurgaon riding on a Bullet.

“Take a DTC bus or a shared auto if that’s what you want to do. Why buy a Bullet for that?” Marketing manager Mr. Ramesh Rastogi told Faking News.

“See, it is an unwritten rule that if you have a Bullet, you must ride on it to Ladakh. By not going there for 6 months, what is Mr. Rajat trying to say? That our Bike is to be used in city traffic? This is unacceptable!” he explained how the user manual instructions were not met by Rajat.

“In fact, Rajat should be glad that we just confiscated the bike and didn’t seek legal action for causing damage to our brand image in the market. Let this be a warning to all future buyers, we won’t compromise on our brand image,” Mr. Rastogi declared.

“If you buy a Bullet, you must go to Ladakh. At least go till Rohtang immediately,” he added.

Sources tell Faking News that Rajat had promised to go to Ladakh as a compromise, but without a Bullet motorcycle. This offer of settlement was laughed off by the bike company.

“Going to Ladakh without Bullet? Who does he think he is? A Chinese soldier?” Mr. Rastogi said.

On an unrelated note, industrialist Anil Ambani’s broom was taken away from his home after he didn’t share an image on social media showing him cleaning up dry leaves as part of Prime Minister’ Swachchh Bharat Mission.